Promoting Breast Feeding Initiation and Support
During the global pandemic of COVID-19, the need for additional support and guidance for continued protection, promotion and support of breastfeeding in facilities providing maternity and new-born services surfaced. This project focused on upgrading the Baby-Friendly Hospital Initiative (BFHI) Guide to include safe practices in emergency situations (similar to the COVID-19 Pandemic).
- Media have great effect on healthcare choices of mothers in relation to Breast feeding.
- Healthcare Providers bay In, commitment’s and Active participation in an asset for successful Change.
- Importance of building on previous achievement; trying not to invent the wheels will save time and effort.
Comply with codes and resolutions
Comply fully with the National Code of Marketing of Breast-milk Substitutes and relevant World Health Assembly resolutions.
Have a written Infant feeding policy
Have a written infant feeding policy that is routinely communicated to staff and parents.
Establish sustainable systems
Establish ongoing monitoring and data-management systems.
Train to support breastfeeding
Ensure that staff have sufficient knowledge, competence and skills to support breastfeeding.
Discuss the importance and management of breastfeeding with pregnant women and their families.
Facilitate immediate and uninterrupted skin-to-skin contact and support mothers to initiate breastfeeding as soon as possible after birth.
Support mothers to initiate and maintain breastfeeding and manage common difficulties.
Only breast milk for breastfed newborns
Do not provide breastfed newborns any food or fluids other than breast milk, unless medically indicated.
Practice 24 hours rooming-in
Enable mothers and their infants to remain together and to practice rooming-in 24 hours a day.
Practice feeding cues
Support mothers to recognize and respond to their infants’ cues for feeding.
Explain best feeding practices
Counsel mothers on the use and risks of feeding bottles, teats and pacifiers.
Coordinate discharge strategically
Coordinate discharge so that parents and their infants have timely access to ongoing support and care.
Create protocols for an emerging crisis
Have a written polices/protocols related to breast feeding during Covid19 and emerging crisis.
Train & equip staff for emerging crisis
Healthcare staff have knowledge, competence and skills to manage women and infant with confirmed or suspected COVID-19.
Strengthen breastfeeding practices
Strengthen the breastfeeding practices while applying appropriate ICP measures.
Breastfeeding counselling provided to all pregnant women and mothers if they or their infants have suspected or confirmed COVID-19 infection.